About

Meet Ranae, a seasoned brand strategist and marketing consultant with a passion for helping businesses grow and thrive in the China market. With 20 years of experience in the industry, Ranae has built a reputation for delivering innovative strategies and driving measurable results for brands across various sectors.

Born and raised in Hong Kong, Ranae has been exposed to the multi-cultural façade of many businesses as international brands set foot in the city as their regional hub. After completing her degree in international business management in the Chinese University of Hong Kong, Ranae embarked on a career in marketing, working for many renowned brands such as Lane Crawford, Balenciaga, Giuseppe Zanotti, MAC Cosmetics and Agnès b. During her early career, Ranae honed her skills in brand management and marketing strategy development, across 13 Asia Pacific countries with a deep focus in the Greater China markets.

Driven by a desire to have a more direct impact on shaping brands' long-term success, Ranae transitioned into brand strategy and marketing consulting. She started her own consultancy business where she quickly established herself as a valuable asset and rose through the ranks. Ranae’s ability to analyze market trends, identify growth opportunities, and craft compelling brand narratives earned her a reputation as a trusted advisor.

Throughout her career, Ranae has developed a deep expertise in brand strategy, helping organizations define their unique value proposition, target audience, and competitive positioning. She believes that a strong brand is the foundation of any successful marketing effort and works closely with clients to develop comprehensive brand strategies that resonate with their target market.

Ranae's strategic thinking and creative problem-solving skills have helped numerous organizations overcome challenges and achieve their business objectives. She collaborates closely with clients to develop integrated marketing campaigns that encompass a wide range of channels, including B2B, DTC, digital, influencer, social media, and content marketing.

Over her career, Ranae has made significant contributions to the success of various brands. She has been instrumental in launching successful product campaigns, repositioning established brands, and driving growth for both startups and well-established companies. Ranae's ability to build strong brand identities, create compelling messaging, and deliver engaging customer experiences has resulted in increased brand recognition, customer loyalty, and revenue growth for her clients.

Ranae continues to be at the forefront of the industry, helping businesses navigate the evolving marketing landscape and achieve their goals. Passionate, innovative, and results-driven, Ranae remains committed to leveraging her expertise to empower brands and drive their success in an ever-changing business environment.